Expanding Your Brand Is As Simple as a New Post

Your brand does not have to only be about the one industry or subject you originally created it for. As brands grow in popularity it is natural for them to breach into other topics and businesses. If you feel ready to take your brand to the next level it really is a simple as starting to create content around new topics. Some of you audience will not be receptive, some if it will and you will also likely have new people discover you who were not interested in your brand's original position. Just start talking about whatever it is you want to breach into and the rest will follow! —
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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