SPOTIFY Starts Pay To Play WAR: Slashing Royalties

Spotify have announced plans to let artists promote music on their platform for a cut in royalty rates. The feature, which Spotify is describing as an experiment, will affect playlists, autoplay (after a listener has played a playlist) and Artist Radio. Spotify has said “Artists and labels can identify music that is a priority for them, and our system will add that signal to the algorithm that determines personalised listening sessions. This allows our algorithms to account for what’s important to the artist – perhaps a song they are particularly excited about, an album anniversary they are celebrating, a viral cultural moment they are experiencing, or other factors they care about.” In exchange for the extra attention on Spotify, they have said: “To ensure the tool is accessible to artists at any stage of their careers, it will not require any upfront budget. Instead, labels or rights holders agree to be paid a promotional recording royalty rate for streams in personalised listening sessions where we provided this service.” So more awareness for your music, for a lower cut in royalties. But what does this mean for you and how does this change your strategy going forward? ——- ⚡ Join my Music Business Academy DKMBA: https://www.dk-mba.com
(Work with me on your music!) 📲 FREE Strategies & Tips on Instagram: @damiankeyes1
📈 FREE 20 Day Plan For Your Music Release: https://bit.ly/2MZXAQL 🌎 Work With Me 1-1: https://bit.ly/2AvQLUM 📚 Get My Books:
Stop Selling Music: https://amzn.to/2YGWI9c
The Rule Breaker's Guide To Social Media: https://amzn.to/2N1bwtV ✅ Get 7% Off Distrokid – https://bit.ly/3jd1Ie5
✅ Sign up for Ditto – https://bit.ly/2IP7jdX 📱 Get Social:
Instagram: @damiankeyes1
Facebook: @damokeyes
LinkedIn: @damiankeyes
Email: hello@dk-mba.com Source

The post SPOTIFY Starts Pay To Play WAR: Slashing Royalties appeared first on .

from Build Fanbase & Followers https://www.youtube.com/watch?v=4iuybLmL3zI&utm_source=rss&utm_medium=rss&utm_campaign=spotify-starts-pay-to-play-war-slashing-royalties
via IFTTT