A Social Media Strategy for People Who Feel Uncomfortable on the Camera

"Talking to the audience" when building your personal brand is not a skill that comes naturally to everyone. If speaking directly to the camera feels awkward to you, then don't do it! You should play to your strengths. If you work better with another person to bounce ideas off of and have a conversation with, try that instead! Try a live stream where you can directly talk to your community instead if a video where you "pretend" like you are. There are plenty of other ways to make content and you need to explore which you are most comfortable with.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern-day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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