Do Things That Don’t Make Sense If You Want More Attention

In the digital era, the number one asset is attention. If people are talking about and reporting on your business, you are in the front of their minds which is likely to lead to more business. A great way to hack attention is by getting news outlets and other media sources to report about your business. One way to get their attention is by doing something completely absurd that makes their reports more interesting. Reverse engineer the media outlets on what they are likely to report on and implement that into your business.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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