Social Media Attention Is Acting Like TV 20 Years Ago

A common question Gary is asked is "is X platform worth getting on" or "is TikTok a long-term investment" and while the platform is popular the answer is also yes! You need to take a step back and think of social media at the level of attention it garners. Similar to TV, if there was a popular show, companies wanted their commercials to run during that show. They did not care if the show ended next year or was less popular 5 years later. They care about the current level of attention and who is watching it now which is exactly how you need to think about which social media platforms you are on. —
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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