The Holy Grail of Attention That Every Marketer Needs to Look For

When it comes to marketing (or creating awareness about anything for that matter) nothing is more important than attention. You can't bring awareness to your business, political campaign, charity or anything else without first getting someone's attention. The next step after understanding that is finding underpriced attention. This is what is very important and what Gary does best. Finding underpriced attention and leveraging is before the competition catches up. The great thing about certain platforms like TikTok and Linkedin is that underpriced attention is actually free. This is why Gary talks so much about these platforms because he knows everybody doesn't have a marketing budget, yet there are great opportunities out there to still market yourself at no cost!
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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