You Never Want to Be at the Mercy of the Platform

One of the easiest traps you can fall into as a creator on social media is being at the mercy of the platform. If you are only on Instagram or only on TikTok or only on LinkedIn, you are at a high risk of potentially losing your audience because if that platform goes away, you do not have the portfolio of content and pre-distinguished communities on the other platforms. Diversify the platforms you are on so you are never at the mercy of just one. Even if your presence on other platforms is not as strong, it is still worth it.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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