Why Losing Followers Can be a Good Thing

Sometimes you have to go 1 step backward to take 2 steps forward. A lot of content creators are afraid to expand their content offerings because they are worried that their current audience will not want to see the new stuff and unfollow. There will always be some growing pains when expanding the type of content you make. While you are likely to lose some of your followers, you definitely will not lose all of them and you gain a ton of new people interested in you because of your new content. Don't put yourself in a box and make what you want to!
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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