#1 Tip for Businesses Afraid They Will Close During a Recession

COVID-19 has lead many businesses into a state of uncertainty. The most important thing for businesses to do during challenging times is to tighten up the expenses and focus of branding more than sales. It will be very hard to actually make sales when people are hesitant to spend, and spending more of your time and budget on branding and building a presence will set you up for more sales when things settle down.
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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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