Don’t Put Your Producer Name On Everything! | The Curtiss King Podcast

Music Producers, the word of the day is BRAND EXTENSION. This is a marketing phrase that illustrates when a brand starts slapping their name on products that they are not originally known for creating. I myself have struggled with this issue with the Curtiss King brand. I have literally slapped my name on products since 2006 and sometimes it has worked out for and other times it hasn't. Today's episode will be my attempt at helping you avoid the same pitfalls and brand fatigue this has brought me.
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source https://www.youtube.com/watch?v=V2TEAitjqNA&utm_source=rss&utm_medium=rss&utm_campaign=dont-put-your-producer-name-on-everything-the-curtiss-king-podcast